Augmented reality

Wondering how to choose a TV simply and have fun at the same time? The answer is: augmented reality! We developed a mobile app for Samsung as a functional concept, which would allow customers to virtually place their selected TV model anywhere in their home.

01 concept

In the Samsung viewfinder

Samsung really appreciated our experiments with augmented reality with BB8. After a short concept presentation we shook our hands and started creating an app in a similar style like IKEA Place.

02 application

Scan it and experiment

The concept is simple: to scan the surroundings and then choose a specific model that fits the room best without actually moving the TV in the real world.

03 design

To get a simple design

Test results indicated that users are not used to work within the environment of augmented reality. Our objective was to create an intuitive environment with minimum hints. And because Unity environment design is really specific, regular consultations between the developer and the designer were a necessity.

04 development

AR Unity engine development

Unity is a multiplatform engine supporting a simple work in 3D space. Unlike during the usual app development it was necessary to create all 2D components from scratch, including animations. The biggest challenge was the wall detection, which is not sufficiently reliable in AR.