E.ON – Design for Digital Touchpoints

Year: 2025 – present

Client: E.ON Energie

IntroductionDigital Transformation in Energy

E.ON is a leading European energy provider, serving over a million customers in the Czech Republic alone. Following the rollout of its new corporate identity, the brand needed to apply it systematically and consistently across all digital channels. The project objective was clear: establish a unified user experience across all products and platforms – from web portals to mobile apps – through a complete end-to-end redesign.

OutputsUXDesignDashboardTesting

CategoryDigitalization

TechnologiesFigma

Mobile app concept

ChallengeTaming a Complex Digital Ecosystem

E.ON’s digital ecosystem comprised numerous products: a customer website, a mobile app for energy management, the Energie24 web portal, the eContract digital signing application, and the E.ON Drive e-mobility website and mobile app. The main challenge was applying the new corporate identity consistently across all channels – even though each product relied on its own design system, had a standalone development team, and involved multiple vendors. Aligning these teams was essential to ensuring design system adoption and preserving a cohesive user experience.

E.ON design process diagram from product goals to final design

SolutionA Design System as the Foundation for Success

To build and implement a long-term sustainable system, we structured the project into key operational phases:

Analysis & UX Research: A comprehensive audit of existing touchpoints to identify friction along the user journey.
Information Architecture: Designing a logical structure for effortless customer navigation through complex energy products.
UI Design & Component Library: Creating a shared component library to serve as a single source of truth for all product owners and engineering teams.
User Testing: Continuous validation of interactive prototypes with real customers to guarantee maximum accessibility and clarity.

E.ON design system – annotated mobile app wireframe with component colours

In PracticeElevating the Experience for Millions of Customers

Redesigning E.ON’s digital touchpoints directly impacts roughly 1.5 million customers and account holders. While several channels are fully deployed, others are migrating in phases. In parallel, we are building a unified navigation strategy for seamless transitions between apps that previously operated as isolated products.

The result is a connected ecosystem where:

The visual identity aligns 100% with global E.ON brand standards.
The user experience reflects the specific needs and behaviors of the Czech market.
Customers experience zero environmental friction when switching between applications.
Time-to-market for new features is faster and more efficient than ever thanks to the unified design system.