Travel Free – A modern loyalty program app
Year: 2023
Client: Travel FREE
INTRODUCTIONEurope's number one in border shops
Travel FREE specializes in convenient sales of international brands and regional specialities in 70 stores across 16 Czech borders. To deliver the most convenient shopping experience to its customers, it decided to team up with us and turn its original loyalty app into a modern retail platform.
CHALLENGEDigitalization of retail sales
The original Travel FREE app served only as a static product presentation, with a non-intuitive environment and an unsatisfactory design. Therefore, we decided to create a brand new mobile app for iOS and Android with an improved user interface, personalized features, and a modern design for a better customer experience.
SOLUTIONInnovative loyalty app
We focused on comprehensive UX and UI design and brought the benefits of border shopping into the app environment. We created individual user accounts for customers so that everyone had their digital loyalty card at their fingertips at all times. In addition, the app now shows special offers, product lists, product availability, a map of each store, and notifications of new products.
HIGHLIGHTSMoving from a native to a multi-platform approach
The project's biggest challenge was the decision to move from native to multi-platform development. Initially, we used separate iOS and Android data layers. However, with the new approach, we integrated the multi-platform data layer for both operating systems, making it easier and faster to work on both platforms. The result is a genuinely modern loyalty app.
Team
ManagementTomáš Marek
DesignMichal MikolajAnna Mescheryakova
iOSAlex GrigorovDaniel Ridzoň
AndroidVojtěch BešťákPetr Šíma
TestingSimona BubeníkováMariya Vorona